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Q:

I will not buy any of your cereal because of artificial colors, flavors and GMOs.

A:

Today, 87 percent of Kellogg’s-branded cereals in the U.S. are made without certified artificial colors, and 96 percent are made without artificial flavors. In addition, 87 percent of Kellogg’s-branded cereals contain no artificial colors or flavors.

Cereals without artificial colors and flavors already on U.S. store shelves, for example, include Frosted Mini Wheats Original, Rice Krispies, Cocoa Krispies, Raisin Bran, Special K, Frosted Flakes and Corn Flakes, as well as Special K Snack bars and Chewy Fruit & Nut bars as well as all varieties of Eggo frozen waffles.

We're actively testing a number of natural alternatives for our foods, such as colors from fruits, vegetables, spices and seeds. We’re also continuing to launch new foods that don’t have artificial flavors or colors.

In reference to GMO, our Kashi cereals have been made with non-GMO ingredients for some time. For easy reference, all Kashi and Bear Naked foods made without synthetic flavors, artificial colors and are Non-GMO Project Verified.         


We believe GMOs can play an important role in feeding a growing population around the world. We also feel people have a right to know what’s in their food. That’s why Kellogg’s launched an online tool that lets our consumers know which products contain GMOs. Find our GMO search tool here.