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What are you doing about artificial colors and flavors in your foods?


At Kellogg, consumers are at the heart of all we do. Listening and meeting the changing needs of consumers is something people have come to expect from us. That’s why we’re giving people more of what they want and need in their foods, and less of what they don’t.

In fact, we’ve added beneficial ingredients and nutrients like whole grains, fiber and ancient grains to their favorite foods. We’ve introduced a number of delicious gluten-free products at retail.  And we’ve removed trans fats, and reduced sodium and sugar.

We know consumers are looking for foods with simpler ingredients and work is well underway to answer that call. For example, we have been working to remove artificial colors and flavors across Kellogg’s branded cereals and a variety of Kellogg’s branded snack bars. Our goal is to complete this transition by the end of 2018.

Already in North America, 75 percent of our cereals are made without artificial colors, and more than half are made without artificial flavors. Foods without artificial colors and flavors already on store shelves include the original varieties of Rice Krispies, Raisin Bran, Special K, Corn Flakes and Frosted Flakes and Nutri-Grain Breakfast Biscuits, among others.

Our new colors and flavors will come from a variety of sources, including fruits, vegetables and spices, such as turmeric and paprika. Some recipe changes may take longer to complete than others because we will not sacrifice the great taste and quality consumers expect from their favorite Kellogg’s products.

These efforts are just a few examples of the latest steps in our journey to fulfill our vision: to enrich and delight the world through foods and brands that matter. We’ll continue to explore ways to meet the changing wants and needs of our consumers, and earn their trust each and every day.