K. F., Philadelphia, PA
STOP USING FOOD DYE!
At Kellogg, consumers are at the heart of all we do. Listening and meeting the changing needs of consumers is something people expect from us.
We know consumers are looking for foods with simpler ingredients and work has been under way for years to answer that call.
Since January 2017, the entire Eggo frozen waffle line has been free from artificial colors and flavors.
Today, 87 percent of Kellogg’s-branded cereals in the U.S. are made without certified artificial colors, and 96 percent are made without artificial flavors. In addition, 87 percent of Kellogg’s-branded cereals contain no artificial colors or flavors.
Also, 91 percent of Kellogg’s-branded snacks in the U.S. are made without certified artificial colors, and 68 percent are made without artificial flavors. In addition, 67 percent of Kellogg’s-branded snacks contain no artificial colors or flavors.
We will continue to transition Kellogg’s-branded cereals and snacks to natural colors and flavors.
Foods without artificial colors and flavors already on U.S. store shelves, for example, include Frosted Mini Wheats Original, Rice Krispies, Cocoa Krispies, Raisin Bran, Special K, Frosted Flakes and Corn Flakes, as well as Special K Snack bars and Chewy Fruit & Nut bars as well as all varieties of Eggo frozen waffles.