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Q:

K. F., Philadelphia, PA

STOP USING FOOD DYE!

A:

We understand that some people are concerned about artificial coloring, which is why at Kellogg, we add only minimal amounts of coloring ingredients to some of our foods to contribute to their overall appeal. Any colorings we use in the U.S. are FDA approved and clearly labeled on the ingredients panel so consumers can choose for themselves and their families. We customize our recipes to meet consumer preferences in countries where our products are sold and only use ingredients that meet regulatory requirements.