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Q:

How long are Pop-Tarts good for after date on box?
Marsha F.
Humboldt, KS

A:

The manufacture code on our packages indicates the date that the product should be consumed by to ensure that it meets our high quality standards. After this date, the product is still safe to eat, but the quality of the product may decline and you may notice a change in texture or flavor. 

The format of the manufacture code on our packages varies by product. Each code contains a combination of letters and numbers. In the examples provided below, a product stamped with any of the following codes is recommended to be consumed by January 1, 2014:

        JAN 01 2014 KLA

        JAN 01 14 CPC3

        JAN0114 PM

        01014CG

        T01014

In the last two codes, the first two digits represent the month, the next two the day and the last digit indicates the year. In all of the examples above, the letters indicate the plant location.