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A Breakfasts for Better Days™ mobile disaster relief team was sent to South Carolina to provide breakfasts for residents in the communities hardest hit by historic rains and widespread flooding in October 2015.  

“Our thoughts are with the many, many South Carolina families whose lives have been forever changed by the epic flooding there,” said Kris Charles, Kellogg Company Vice President, Global Communication and Philanthropy. “Our mobile disaster team will visit the hardest hit areas of the state, so we can provide nutritious, shelf-stable, ready-to-eat foods to residents during this very difficult time.”

Additionally, we’ve donated four truckloads of food – more than 1.5 million servings of cereal and snacks – to Feeding America food banks located in Columbia, Florence, Charleston, and Spartansburg, for distribution to residents in need throughout the state.

Disaster relief efforts such as these are part of Kellogg’s Breakfasts for Better Days™ initiative. Since 2013, Kellogg has donated 900 million servings of cereal and snacks, more than half of which were breakfast foods, to children and families around the world.

Did You Know - Kellogg's Donated More than 1.5 Million Servings of Cereals and Snacks in Response to the South Carolina Floods?