By Kris Charles
Senior Vice President, Global Corporate Affairs, Kellogg Company
For most of our lives, we’ve probably all heard much the same thing: “breakfast is the most important meal of the day.” And it is. This is especially true for children.
Consider the following:
• Eating breakfast allows children to get vitamins and minerals they may not get otherwise. Being hungry may cause hungry students to pay less attention in the classroom, which could result in classroom disruptions. Without a healthy start to the day, kids simply don’t show up ready to learn.
• In fact, breakfast is so important–because it helps students focus more on their lessons and less on their hunger.
• According to No Kid Hungry - more than half our teachers are spending an average of $300 each year out of their own pockets to buy food for their students.
• Yet, more than half the children who qualify for free school breakfast aren’t eating it.
When you combine the knowledge we have about the importance of breakfast, and the unfortunate reality that free school breakfasts aren’t reaching as many children as they could, we definitely have work to do. As a mom, I’m passionate about being part of the solution. And so is Kellogg.
That’s why our company is celebrating National School Breakfast Week by making a $1 million grant to support breakfast programs for kids to No Kid Hungry. Together, we’ve already helped more than 150,000 children start their days with a nutritious breakfast. We’re very excited to expand our partnership to help even more kids reach their full potential.
Why are we doing this? Because Kellogg is more than a business. We’re also a company with a heart and a soul, and we’re focused on making a difference. Through Breakfasts for Better Days, our global signature cause, we’ve committed to donating 2.5 billion servings of food to people in need and expanding feeding and nutrition education programs to reach 2 million children by 2025. Our $1 million grant to No Kid Hungry will help achieve these important goals.
And because we know there is more we can do to help fight hunger, we’re also:
• Supporting 500,000 farmers with climate smart agriculture practices that help reduce food loss and waste, so we can feed even more people in need;
• Committing to 45,000 employee volunteer days to support hunger-relief efforts around the world; and,
• Using our packaging, social media, advertising and other channels to engage 300 million people on this vitally important issue.
I’m absolutely thrilled to be part of this important work and to share the news of our continued partnership with No Kid Hungry. Together, we are making a difference in the lives of children.