Kellogg is on a mission to give every child a great start in the morning. And when we learned more than 50% of eligible kids weren’t taking advantage of school breakfast programs, we stepped in to help. We’ve provided more than $2 million in grants to our partners, Action for Healthy Kids and the Food Research and Action Center, to help get breakfast to more kids in need. Schools can use the money to purchase equipment, like coolers to keep milk cold or carts to carry the cereal. In 2015, we’ll be awarding an additional $1 million in new grants to help even more kids.