Breakfasts for Better Days® looks to feed those in need
Hunger is a global problem, affecting nearly one of out every nine people around the world.1 What would it take to help feed them? To help address that need, Kellogg launched Breakfasts for Better Days®, a program that has set a goal to provide one billion servings of cereal and snacks to those in need by the end of 2016.2
"Because we believe in the power of breakfast to feed better days and lives, we’re focusing our philanthropic efforts on providing breakfast to those who need it most," said John Bryant, Kellogg President and CEO.
Breakfasts for Better Days launched in 2013 with the goal of feeding children and families in need by expanding breakfast programs and donating our cereals and snacks to food banks. Here’s a look at what Kellogg Company and Kellogg Company Fund are doing around the world:
In the U.S., we joined with our nonprofit partners to expand federally funded school breakfast programs, so more children could start their day with breakfast. In the 2013-14 school year, our support helped increase participation by 30% in 207 schools across the U.S., in partnership with Action for Healthy Kids®. And with the Food Research and Action Center, the average daily participation in school breakfast programs across 16 high schools nearly doubled in that same period.
In Canada, we’ve supported Breakfast Club of Canada® for more than 10 years, helping to feed more than 130,000 kids in 1,200 breakfast clubs from coast to coast. Through the clubs and our longstanding support of Food Banks Canada, we’ve helped provide more than 10 million servings of product in 2013 alone.
In Europe, we provide breakfast to children and families in need in 17 European countries, including Ireland, Spain, Russia, the U.K., Germany, Italy and Sweden, by working with food banks, charities and non-governmental organizations. During 2014 we’ll have provided 25 million servings of cereal and snacks through food banks and more than 700,000 breakfasts through community-based breakfast clubs.
In Latin America, our employees have been involved in volunteer activities in 11 countries. We also partnered with ABACO (Colombian Food Bank Association) to start a breakfast program in Colombia that provides breakfasts for 3,300 children daily. Since 2013, we have provided 30 million servings through all of our Breakfasts for Better Days efforts.
Through partnerships with regional food bank networks, Kellogg’s Breakfast Buddies® programs and other non-governmental organizations in Australia, New Zealand, South Africa, India, Korea, Japan, China, Singapore and our Asia Pacific region have helped provide more than 18,000,000 servings since Breakfasts for Better Days launched in 2013.
“Hunger in America isn’t about a scarcity of food, it’s about people who might not have access to what's available,” said Jodi Gibson, Kellogg Vice President, Corporate Social Responsibility. “That’s what makes these partnerships so special. We have food and they can get it to the people in need. It’s always been a part of who we are – to make sure we’re providing healthy foods to families, whether they're buying our products off the shelves or receiving them through the food banks.”
The extensive Breakfasts for Better Days initiative also includes a U.S. mobile disaster relief center to quickly provide breakfast and relief information to those hit by disasters.
1 Food and Agriculture Organization of the United Nations (FAO). “State of Food Insecurity in the World (SOFI 2014)”, September 2014
2 The goal of one billion servings is based on an approximate serving size of one ounce.