Many of my favorite brands are creating a more environmentally friendly footprint by removing excess packaging like the outer cardboard box around the bag of cereal. If other brands can do it and sell a similar product for a similar price, why don't you?
As you mention, the majority of our cereals are sold in the “bag in box” packaging configuration. We do this so that the carton can protect the product, provide a container that is easy to store in the pantry and is stable for the distribution and sales process. We remain committed to sourcing 100 percent of our cardboard packaging from recycled or certified sustainable sources, and are constantly evaluating new packaging ideas for our products, as you may have noticed with several of our brands introducing stand-up, resealable bags. We’ll continue to keep our eyes and ears open for alternative solutions.