Kellogg Company works closely with farmers to get the quality ingredients needed to make our products. In the case of Kelloggs® Rice Krispies® cereal, that means that the famous Snap! Crackle! Pop!™ actually starts on the farm.
We are committed to doing all we can to protect the long-term availability of the ingredients we use in our foods, and the livelihoods of the people who grow them. This includes work to responsibly source 10 priority global ingredients and materials by 2020 – which means taking into account social and environmental considerations when sourcing these ingredients with suppliers.