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Q:

Why not promote healthier cereal for my kids?

A:

Actually, we have made improvements to our kids’ cereals in recent years, increasing fiber and whole grains while reducing sugar by 20 to 30 percent. We’ve also taken steps to reduce sodium.

When it comes to talking to kids about our cereals, Kellogg has always been committed to responsible communication, as demonstrated by our membership in the Children’s Food and Beverage Advertising Initiative. Launched by the Better Business Bureau in 2007, it shifted the mix of messaging that could be directed toward children to encourage healthier food choices and active lifestyles.