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Today, breakfast cereal accounts for just about four percent of consumers’ daily added sugar intake.1 In fact, over the past years, we’ve reduced the amount of added sugar in our U.S. kids’ cereals by 20 to 30 percent.

Only 4% of Daily Added Sugar Comes from Breakfast Cereal
1 U.S. Department of Agriculture and U.S. Department of Health and Human Services. Dietary Guidelines for Americans, 2010. 7th Edition, Washington, DC: U.S. Government Printing Office, December 2010

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