Kellogg Company, Employees and Consumers Join to Fight Hunger Around the World
In honor of World Food Day, October 16, 2018, Kellogg Company launched a global food drive that resulted in the donation of more than 4 million servings of food to help feed people in need.
Most Needed Food Items
Food pantries don’t always receive enough of the critical food items people need to put well-balanced meals on the table for themselves and their families. To maximize the impact of the food donation, Kellogg leveraged findings from a survey conducted by The Global FoodBanking Network and Feeding America that identified the foods that families facing hunger need most. The food drives then focused on collecting as many of those foods as possible.
In the U.S., for example, food bank officials said they needed the following items:
Digital Food Drive
Food drives were held around the world, and in the U.S., people could donate through an innovative online food drive on Amazon.com
On Amazon, consumers could view wish lists of the items requested by Feeding America food banks throughout the country. From there, people could click, ship and donate to their to their nearest Feeding America food bank location, right from their Amazon account. Through the program, 30,000 servings of food were donated to participating Feeding America food banks.
A Global Team Effort
Kellogg employees around the world volunteered in support of World Food Day, working in gardens, organizing food drives and preparing meals for people in their community.
The World Food Day food drive was part of Kellogg's Breakfast for Better Days program - an initiative help end global hunger and provide 3 billion better days around the world by the end of 2025. The company is doing this by addressing the interconnected issues of food security, climate resiliency and wellbeing for people, communities and the planet.