How Kellogg Company is Supporting Families Facing Wildfires
Kellogg is committed to providing food and support to help fight the food insecurity that develops during times of crisis.
In recent days, over 110,000 acres of southern California have been charred by the deadly combination of wildfires and hurricane-strength winds. The fires have already destroyed more than 300 homes, businesses and other buildings, and over 200,000 people across the Los Angeles and Ventura areas have been evacuated. Additionally, 322 schools in the Los Angeles Unified School District have been closed due to fire and smoke.
“We’re doing our part to help those in need during this time of crisis,” says Kris Charles, Senior Vice President, Global Corporate Affairs. “Our thoughts are with all those who have been impacted.”
Through our Breakfasts for Better Days global signature cause, Kellogg Company is working with Feeding America, a national network of food banks, to provide food donations to support people impacted by the wildfires.
Anyone interested in personally helping those that struggle with hunger daily or during times of disaster or can learn more through Feeding America.
A deadly wildfire blazed through thousands of acres, destroying neighborhoods across northern California. More than 20,000 people in California were evacuated as nearly 170,000 acres have burned. Nearly 2,000 homes and business were destroyed, and 17 people were killed with hundreds more hospitalized and many more unaccounted for as the fires continue to spread.
As part of our Breakfasts for Better Days initiative, we have donated three truckloads of food to the region, totaling more than 740,000 servings. The donation of shelf-stable snacks includes Cheez-It, Keebler cookies and crackers, Kellogg’s Nutri-Grain Bars, Rice Krispies Treats, Special K bars, as well as some Kashi and Kellogg’s cereals.
Kellogg Responds to Devastating Hurricane Season
The 2017 hurricane season has proven to be among the most catastrophic in recent history. Fast on the heels of Hurricane Harvey hitting the Gulf Coast, Hurricane Irma tore through a vast region across the southern U.S. Then Irma devastated the Puerto Rico and neighboring islands.
Kellogg responding quickly, providing more than 40 million servings of food to Feeding America for distribution to food banks in the impacted areas. That’s more than 122 truckloads of food.
“Like the rest of Americans, we at Kellogg are heartbroken to see the devastating impact of these storms,” said Kris Charles, senior vice president, Kellogg Company Global Corporate Affairs. “Our shelf-stable products provide important nourishment and comfort for families whose lives have been uprooted. We will continue to help those affected by these disasters.”
In addition to the food shipments, a cash donation of $100,000 from the Kellogg Company Fund was given to Feeding America and $20,000 was given to Banco de Alimentos de Puerto Rico.
Kellogg Sends Food to Help Mexican Earthquake Victims.
An 8.7 magnitude earthquake struck Oaxaca and Chiapas, Mexico on Sept. 7 and a 7.1 magnitude earthquake struck Puebla, Morelos and Mexico City on Sept. 20. Kellogg responded with a donation of 1 million servings of cereal to the Mexico Food Bank to support its disaster relief efforts.
In addition to sending food, the company initiated an employee drive for emergency and essential supplies, which are being donated directly to the Mexico Red Cross. To date, more than 4,000 items have been collected and distributed to victims of the first earthquake.
Kellogg is also matching monetary donations made by employees and their families, and is partnering with some key retailers to drive relief efforts in affected areas, donating cardboard boxes and lending a trailer truck that can help transport emergency supplies and food.